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Raymond Preston & ReedEver wonder how much those insurance commercials on TV cost? The colorful online advertisements when you're reading a news article? The "Click Here" ads via Google?

BILLIONS is the answer. Yes, billions! GEICO alone spent more than $1 billion in a single year to earn its business, according to a SNL Financial report in 2013. After all, 15 minutes will save you 15%, right?

While quoting online has become easier — and faster — insurance is not getting easier. Insurance is more complex than it's ever been. Did you know the majority of home insurance providers offer 3 options to choose from? Think in terms of good, better and best options. That doesn't count the various deductible choices, endorsements, or varying limits per coverage.

In addition to coverage being increasingly complex, there is more risk involved for both individuals and businesses. There is a real legal threat every time we invite someone to our home, drive our car, hire an employee, or simply open the doors for business. We live in very litigious times.

Having the right coverage at fair market price is incredibly important. One cannot accomplish this online — insurance is not a self-service business. The need for an educated insurance professional is high during these complex and litigious times. Online companies cannot offer the expertise, product offerings, or the consultative piece that a professional independent agent can. Giving a quote in 15 minutes to save 15% is not a value add — it's marketing.

What are your 15 minutes' worth?

Call Raymond Preston & Reed, LLC at (615) 866-2728 or contact us online to learn more about our consultative approach, and the many commercial and personal lines services we offer.
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Debbie said...
Great article!

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7000 Executive Center Dr., Suite 290
Brentwood, TN 37027
Phone: 615.866.2728
Email: info@rprinsurance.com
M-F 8:30am-5:30pm

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